Independent Desi Hip-Hop Label Forms in India
BANGALORE, INDIA – Start-up company, Desi Media Networks (DMN) launched its independent hip-hop and rap record label and entertainment company here on Saturday to become one of the first independent Indian record labels.
At a high voltage hip-hop party organised at NYX, one of the popular clubs of the city, to mark the launch, the fledgling company showcased its first batch of artistes — D-Nox, India’s first hip-hop band, comprising 25 musicians from Mumbai, Chennai, Delhi and Bangalore.
There were also electrifying performances by Bangalore-based hip-hop and rap group Low Rhyders who opened for D-Nox and a freestyle hip-hop dance performance by another city-based crew who call themselves Graffitti, led by the very talented dancer Sritheren.
The event also saw the participation of hip-hop producer, rapper and disc-jockey Megha Watt from Hyderabad.
D-Nox’s first album , “Dhey See Revolution”, contains 15 fresh hip-hop tracks with a distinctive Indian flavour and influences from Hindi, Punjabi and Tamil music.
It is set to hit the stands across the country in a month’s time.
Twenty four-year-old Managing Director of the company, Varun Shasidaran elaborated on the need to start a desi hip-hop record label in the country.
He explained that the culture of hip-hop with an Asian flavour originated in the U.S and U.K., from primarily the Indian, Pakistani and Bangladeshi diaspora in those countries. The Asians, influenced by western hip-hop, developed their own sub-genre and called it desi hip-hop.
However there isn’t a single desi hip-hop and rap record label or website running under this concept.
“We wanted to fill this vacuum and promote this form of music in a big way,” Mr. Shasidaran said.
Source:
The Hindu
anish wrote:
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lyrics etc…………………………….
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Posted on 19-Sep-07 at 6:33 am | Permalink
Steve-O wrote:
Big shout out to Shashidaran fo tryna promote HIP HOP in India especially wat u call Desi Hip Hop…Sounds real good…I’ve heard D-nox n he’s aight but Low Rhyderz – I don’t even know y dey are in da RAP scene, I mean dey sound like a joke to me…I am an Indian based in Dubai n we r a network of Rappers, DJ’s, BBoyz, etc doin our thang down here, n best part is, we are all INDIANS…but I can guarantee u dis – My boyz don’t sound anythin like dem LOW RHYDERZ…dey give HIP HOP a bad name even if it is DESI…don’t have da rite hip hop gear, can’t rap fo nuts n dey don’t even have da tempo to go wit da flow…I don’t understand how dey r tryna promote demselves or anytin when dey can’t pronounce words rite….not tryna diss em but if u r serious bout influencing DESI HIP HOP in India den u gotta do it rite wit da rite kinda peeps so dat wen it hits internationally – Every1 out der gets to taste a small piece of cake of what us Indians can do when it even comes to HIP HOP….anyway, holla back at me n I’ma send u a file of what my boyz sound like n we can think of doin som together…..Nuff respect…
Posted on 24-Sep-07 at 6:51 am | Permalink
Lakshmiganth wrote:
Guys, rockin muzic n cheers for ya revolution,,,,wish u guys all the best…..keep rockin
Posted on 24-Oct-07 at 4:55 am | Permalink
anup wrote:
its great of u giving such updates. i jus needed sum help to contact them. so if u can then pls help me
Posted on 01-Dec-09 at 5:21 am | Permalink